DesignIT won the pitch to develop Swinton’s online brand and web presence in an engaging and interactive way. As well as establish their online quotes facility and increase the levels of enquiries both online and through traditional channels.

The resultant website maintains Swinton’s positioning as the brand of ‘impartial advice’ whilst being dynamic, engaging and building on the values of the brand. The addition of the integrated bespoke quotation system and the bonus of ‘sticky’ material like the ‘Driving Theory Test’ to make people ‘play and stay’ and revisit the site all helped create the right balance.

The site was an instant hit with a huge uptake in online quotation requests and dramatically increased enquiries (45%) via telephone. In addition there was a very favourable reaction to new site and features by both consumers and trade.

  • Design Director Lee Neesham
  • Year of Release 1998
  • My Involvement Overall design and project management
  • Software Used Adobe Dreamweaver