Bentley unveils its latest concept in early March at the Salon International De L’auto 2017. This is officially called EXP 12 Speed 6e concept and showcases Bentley’s ambition to define the electric luxury segment.
Wolfgang Dürheimer, chairman and chief executive of Bentley Motors, said:
“The EXP 12 Speed 6e is a concept to show that Bentley is defining electric motoring in the luxury sector, with the appropriate technology, high quality materials and refinement levels you’d expect from a true Bentley. This concept enables us to engage with luxury customers and gather feedback on our approach.”
“Bentley is committed to offering an electric model in its future portfolio and we are interested to receive feedback on this concept,” Dürheimer concluded.
Bentley underlined that an all-electric model will not compromise the quality, refinement and high performance levels expected of the luxury brand. These renowned Bentley characteristics such as immediate, effortless surge of torque and grand touring range will be combined with new high performance technology such as rapid inductive charging and state-of-the-art on board concierge-style services for an effortless ownership experience.
Bentley believes that the concept will open discussions with luxury car buyers of the future – millennials, members of Generation C and the rising affluent in developing economies – to understand the desired expectations from a future electric luxury car ownership experience.
The luxury brand’s electric car strategy includes the introduction of PHEV models across the Bentley model range over the next few years, starting with the Bentayga in 2018.
Like the EXP 10 Speed 6 before it, this was a project that I was heavily involved in. Working closely with John Paul Gregory, Head of Exterior Design, I was instrumental in designing and developing this all electric cabriolet version. It is a car that I am very proud of, and one that I hope signifies a new era for Bentley Motors.